I tried a bunch of toads and my wonderful wife took video. Here are some of the attempts:
This is how you are supposed to do it:
They...ahem...cough...do look a little different! It is however really helpful to compare them. My key take away is that I need to pop after initiating the sail rotation, not before. I'm sure there are lot's of other things I could work on (speed, power, age) but let's try that and see how it goes. Tips and comments welcome!